Can you buy new releases online? Select releases have a certain number of sneakers available for purchase. And they can sell out fast! How it works: Create an account Sign in before the sneaker drops Complete your purchase before the checkout clock runs out More information: Find a store See the Launch terms and conditions Related articles What are the terms and conditions? What is first come, first served? When are winners notified? How long do I have to confirm my reservation after I won? When can I submit an entry?